Often, at its main location in downtown Dallas, the lunchtime line of patrons spills out the front door and down Alamo Street. It was founded in 1918 by Miguel (Mike) Martinez, and then sold on to an investment company. The chain has its headquarters in Dallas.
The name is Spanish for 'the phoenix', the legendary bird which, according to mythology, arose from its own ashes.
Worth Metroplex, (Texas) and the oldest chain of Mexican restaurants in the U.S. El Fenix is a popular chain of Mexican restaurants in the Dallas/Ft.